25 AI prompts for SEO and content marketing: briefs, keywords, technical SEO and links

SEO work splits into jobs that need very different prompts. A content brief, a crawl error export and a link pitch have almost nothing in common.

This roundup groups 25 Prompt King prompts by job, so you can pick the one that fits the task in front of you.

How to choose the right prompt

• Planning content? Start with keyword research, then a brief.
• Pages live but invisible? Go to technical SEO and indexing.
• Content good, rankings flat? Use the link building prompts.
• Traffic arrives and leaves? Use the landing page prompts.

Most of these work best with real data pasted in: a SERP, a Search Console export, a URL list. The AI is only as specific as what you give it.

Keyword research

• Keyword gaps your top 3 competitors win: Compares your site with three rivals and lists the keywords they rank for that you don't.
• Sort keywords by search intent: Splits a raw keyword list into informational, commercial and transactional, so each gets the right page type.
• Find keyword cannibalisation: Spots where two of your own pages target the same search and suggests which to merge or refocus.
• Missing FAQ questions in a blog post: Audits a post against the questions searchers ask and shows which ones it skips.

Content briefs

• Content brief from a pasted top-10 SERP: Paste the top 10 results for a keyword and get a brief a freelance writer can follow cold.
• Content brief with your product's angle: A brief that builds in what only your product knows, so the article differs from the rest of page one.
• Brief for AI Overviews and AI citations: Plans a page for Google rankings and for being quoted in AI answers.
• Programmatic SEO brief template: One template for hundreds of location, integration or use-case pages, with rules to keep each page unique.
• Refresh brief for a sliding post: Diagnoses why a post lost rankings and writes a targeted refresh brief.
• Score a draft against its brief: A strict editor's check of a draft against its brief before it goes live.

Technical SEO and indexing

• Why one URL won't index: Walks through the checks, in order, for a live page Google won't show.
• Robots.txt and sitemap audit: Catches the small robots.txt and sitemap mistakes that block indexing.
• Crawl error export to fix plan: Turns a Search Console export into a ranked list of which errors cost rankings and which can wait.
• Redirect chains and canonical conflicts: Reviews a URL export for redirect chains and canonical tags that point the wrong way.
• JSON-LD schema for any page: Writes schema markup for your page type, ready to test in Google's Rich Results Test.
• Which AI crawlers can reach your site: Checks robots.txt and server rules for the crawlers behind ChatGPT, Claude and Perplexity.
• Core Web Vitals fix list: Ranks Core Web Vitals problems by likely impact, so the team fixes the right one first.

Link building

• Broken link campaign and pitch: Finds dead links your page could replace and writes the email to the site owner.
• Resource page pitch: A short pitch to get your guide or tool added to a curated resource page.
• Data study journalists will link to: Plans an original data study with angles trade and national press will want to cover.

Landing pages and conversion

• SaaS pricing page that answers the objection: Writes pricing page copy that deals with the buyer's biggest worry before they ask.
• Comparison page against a named competitor: An honest "us vs them" page that buyers searching for alternatives can trust.
• Ad-to-landing-page message match: Checks whether the page delivers what the ad promised and rewrites the gap.
• Find the one conversion blocker: Picks the single most likely reason a page isn't converting and how to test the fix.
• Case study that answers one objection: A customer story built to answer one sales objection, for pages and sales decks.

Where to start

If Google has found pages on your site and left them out of its index, start with why one URL won't index and the robots.txt and sitemap audit. If the site is healthy, go straight to keyword gaps and briefs.

For a full walkthrough on getting cited by AI search, read our AEO prompt series guide.