23 AI sales prompts for B2B teams: ICP, cold outreach, objections and negotiation

Most sales prompts online ask for "a cold email" and give you the same email everyone else sends.

The prompts below are built differently. Each one asks for real inputs (your ICP, a specific prospect detail, the exact objection) and gives back something you can use on a call today.

They're grouped by the stage of the deal they help with, so you can jump to where you're stuck.

How to choose the right prompt

• Pipeline feels random? Start with the ICP and targeting prompts. Every other prompt gets better once the AI knows who you sell to.
• Low reply rates? Go to cold outreach and follow-up.
• Deals stall late? Use the objection and procurement prompts.
• Losing to one rival? Build the battlecard and run win/loss interviews.

Paste your real details into the [square brackets]. The more specific the input, the less generic the output.

Define who you sell to

• ICP worksheet from your best customers: Feed it 3 to 5 of your best accounts and it builds an ideal customer profile from what they have in common, instead of from guesses.
• ICP to targeting criteria: Turns a fuzzy ICP into checkable criteria a rep can apply while researching a prospect.
• Rewrite your ICP after a surprise loss: Uses a lost deal that looked perfect on paper to find what your ICP is missing.
• Lead scoring criteria that predict buyers: Builds a scoring model from the behaviours you can track and the deals you've closed.
• Lead magnet ideas for your ICP: Generates lead magnet ideas tied to your audience's top three problems, so the download earns a real email address.

Cold outreach that gets replies

• Cold email opener from one research detail: Give it one real fact about a prospect and get a first line that proves you looked.
• 4-touch cold outreach sequence: Writes four emails over about two weeks that read like a person following up.
• LinkedIn connection request: Writes a short request built around a genuine reason to connect, with the pitch left for later.
• Break-up email for stalled prospects: The final email in a sequence, written to remove pressure, which often draws the reply the earlier ones didn't.
• 30-second elevator pitch: Rewrites your pitch so it skips the "Uber for X" template and says what's different about you.

Follow-up and nurture

• Same-day follow-up from a call transcript: Paste the transcript and get a follow-up that references what the client said and lists agreed next steps.
• Nurture sequence for long sales cycles: A 6 to 10 email sequence for buyers who take weeks or months to decide.
• Cold-to-warm nurture logic map: Maps nurture branches to what leads do, so a webinar sign-up and a cold list get different paths.
• Value case for a retainer renewal: Opens a renewal conversation with the outcomes you delivered instead of the hours you billed.

Handle objections and stalls

• Price objection to value conversation: Helps the rep acknowledge the concern, find what's driving it and move the talk to value.
• "Let me think about it" to next steps: Uncovers the objection hiding behind a polite stall and suggests a concrete next step.
• Timing objection: Builds honest urgency when a prospect says to check back next quarter.
• Procurement and legal review stalls: A plan for deals stuck in redlines with no timeline, including who to involve and what to send.

Win against competitors

• Competitor comparison objection: A factual, confident answer when a prospect names the rival they're also evaluating.
• Sales battlecard for one competitor: A one-glance battlecard a rep can use mid-call: where you win, where they win, and what to say.
• Win/loss interview script: Questions that get lost prospects to tell you the real reason they chose someone else.

Negotiate the close

• BATNA and walk-away point: Works out your best alternative and your walk-away number before you enter the room.
• Win-win deal reframe: Finds the interests you and the buyer share and the terms you can trade.

Where to start

If you only run one prompt this week, make it the ICP worksheet. Keep its output in the chat and the outreach and objection prompts will write to the right buyer.

Want more? Browse the full Prompt King library.