Build an irresistible offer with 7 prompts (value equation method)

Most small businesses don't have a traffic problem. They have an offer problem. The page gets visitors and the call gets booked, but the buyer compares you with three cheaper options and walks away.

The Offer Stack series is seven linked prompts that rebuild your offer from the inside: the promise, the bundle, the price, the objections, the urgency, the audit and a one-page brief. Start at step 1, or read the whole method first.

The thinking is inspired by the value equation popularised in Alex Hormozi's book $100M Offers: buyers judge value by the size of the result, how likely it feels, how fast it arrives and how much effort it costs. The prompts are our own and work for any service or product business.

How to use the series

Run all seven in one chat in ChatGPT, Claude or Gemini so each step can read what you decided before. Fill in the [square brackets] with real details. Vague inputs give vague offers.

Our worked example: a two-person bookkeeping firm in Bristol that sells monthly bookkeeping to trades businesses and keeps losing quotes to cheaper freelancers.

Step 1: Say what you do in one sentence

Step 1 writes ten one-line value propositions from different angles, scores them on clarity, specificity, believability and difference, and shortlists two. It also flags any claim you can't back up yet.

In our example: "Monthly bookkeeping" becomes "Books done by the 5th of every month for plumbers and electricians, so VAT returns stop eating your weekends."

Step 2: Build a bundle nobody can compare

Step 2 maps every obstacle the buyer hits, turns each into a deliverable, trims anything costly that buyers don't value and stacks the rest into a named bundle. A bundle with a receipt-capture setup, a monthly ten-minute call and a VAT deadline tracker isn't comparable with "bookkeeping from £99".

Step 3: Price it with honest anchors

Step 3 works out a value-based ceiling from what the buyer gains, builds three tiers with a sensible middle option, and writes the anchor sentence you say before the price. Every assumption is labelled, so you can check the maths.

Four control dials being adjusted, representing the four value levers of an offer

Step 4: Fix the offer, not the argument

Step 4 takes your common objections and finds the worry underneath each one, then changes the offer to remove it: a pilot month, a clearer deliverable, a faster first win. You also get a calm one-line answer for calls and an affordable guarantee. If you sell AI services to local firms, this step pairs well with this objection prompt from the AI implementation business series.

Step 5: Urgency that is actually true

Step 5 only uses limits and deadlines that exist: onboarding slots, cohort dates, a published price rise, the cost of waiting. It flags anything that reads as fake, like timers that reset, and tells you what you must do to honour each limit.

Step 6: Audit against the value equation

Step 6 scores any offer on the four levers, quotes the line that earns each score, and finds the single lever where a fix raises value most for least work. Then it rewrites your opening 150 words.

In our example: the weakest lever was time to first result. Adding "your first clean month-end report within 14 days" lifted it more than any discount would.

A blank one-page brief on a clipboard beside a coffee cup

Step 7: One page everyone can work from

Step 7 pulls everything into a one-page offer brief: the promise, who it is and isn't for, what's included, price, guarantee, why now, proof, objections and the call to action. Anything undecided is marked rather than made up.

The seven steps at a glance

Start today

Write down what you sell in your own messy words and run step 1. Most people finish the whole series in an afternoon and come out with an offer they can explain in one breath.