The Arch Cost £380. The Quote Said £1,500 Total.
A bride asks for "about £1,500 of flowers" and a florist replies with one number. Two weeks later the client wants to know why the arch costs what it does, and the florist cannot explain it, because the quote never showed the work behind it.
The problem with a single figure
Event flowers carry hidden costs: stems, conditioning, wire and foam, van time, setup on the day, and collecting hire pieces afterwards. Lump them together and every line becomes a negotiation. Itemise them and the conversation moves to what the client wants to keep or drop.
The prompt Write a Florist Event Quote That Itemises Stems, Labour and Delivery builds that itemised quote from a handful of inputs.
A worked example
Inputs a florist might paste in:
- Event: wedding, 14 June, 90 guests
- Venue: barn with a 40-step walk from the car park, loading from 9am
- Budget mentioned: £1,500
- Style: blush and cream, garden roses, ranunculus, loose and romantic
- Items: 1 bridal bouquet, 3 bridesmaid posies, 6 buttonholes, 10 table arrangements, 1 arch
The output is a table like this:
| Item | Qty | Stems | Unit | Total |
|---|---|---|---|---|
| Bridal bouquet | 1 | 35 | £95 | £95 |
| Table arrangements | 10 | 18 | £42 | £420 |
| Arch | 1 | 120 | £380 | £380 |
| Labour, setup, delivery | 1 | - | £310 | £310 |
It then flags that the full brief lands above £1,500 and offers two cheaper routes, such as swapping garden roses for spray roses on the tables or a half arch with ground pieces.
Where the value is
- Time: a quote that took an hour of spreadsheet work drops to ten minutes of checking.
- Margin: labour, mechanics and the van get their own lines, so they stop being absorbed into stem prices.
- Fewer disputes: a plain-English substitution clause covers seasonal swaps before a flower is unavailable, not after.
- Better conversations: the alternatives let the client choose, which tends to close the booking faster than a discount does.
How to use it
- Copy the prompt and fill the bracketed placeholders with your real event details and your own price list.
- Run it in your preferred AI tool and check every unit price against your wholesale costs.
- Paste the table into your quote template, add your deposit terms and send it.
Treat the first output as a draft. Prices in it are placeholders until you replace them with your own numbers, and that review is where your experience matters most.
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